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MEN ARE THE FUTURE FUR COSTUMER |
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Saturday, 27 December 2008 |
According to trend researchers at the Danish trend group ‘PEJ-gruppen’, future fashion for men will be just as big as fashion for women. In their latest book they state, that it is time for men to be the centre of attention in fashion. Men are namely a so called ‘mega niche’, the book states.
This is substantiated in new ethnological studies, which shows, that the different between women’s and men’s shopping habits are getting smaller and smaller, and that men cares just as much about shopping and clothing as women.
The reason for the new man’s interest in  Dressing nice is caused by the modern man, starting to experience different sides of himself, because of more and more men taking a paternity leave. New sides, which are expressed in a more feminine attitude towards fashion and clothing.
And to dress up and wear nice clothes has become more and more common for the ordinary man. The tendency was also clear at the ‘The Golden Fur Pin’s’ 10. year’s anniversary, where several designers had chosen to design fur for men, instead of the traditional fur clothing for woman.
In other words it is a good idea to concentrate on fur fashion for men, because the modern man is not afraid to wear fur and care about fashion.
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